In a lot of retail stores, specifically ones that sell jewelry, a lot of the actual shopping done by customers takes place near the cash register. There the customers can talk with employees, ask for recommendations, and do other important things like that. This is especially true in jewelry stores, where customers will often talk with employees to get recommendations about stones, type of jewelry, etc. So, it is important that you have the general area around your cash register set up well. The best way of doing that is by making use of cash wrap counters. There are a couple of advantages to using cash wrap counters, and we are going to go over them in this article.
Provides helpful storage space
All cash wrap counters have various storage spaces behind them. They are either drawers or open spaces. Either way, this extra storage space is extremely helpful. A lot of stores have wrapping options. Storage space allows you to store all the wrapping paper and supplies in one area, making them easy to access. You can also just store a variety of miscellaneous supplies in the storage space. It may seem like a minor advantage, but never underestimate the usefulness of extra storage space.
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Protection for valuable merchandise
A lot of counters come with glass cases that you can use to provide an extra level of protection for very important merchandise that you want to keep safe. A lot of jewelry stores use these counters to store jewelry in (if you have ever visited a jewelry store before, then you will have no doubt seen one of these counters in action) for just this reason. These counters are a great place to store your most valuable merchandise. You not only protect them from physical damage, but you also protect the from things like dust or spills.
Attract customers to your merchandise
Of course, any retail store owner knows that their number 1 priority is to attract customers to their merchandise and to convince them to buy it. Cash wrap counters help store owners do just that by making it easy for customers to browse through your merchandise and pick out a piece they like. In fact, they are even better than traditional jewelry display cases for this purpose because customers can get a much better view of the merchandise, as these counters allow them to look directly at the merchandise and look at it from above, which provides a different perspective.
They can fit in any store
One of the nice things about these counters is that they come in a wide variety of finishes. So, no matter what aesthetic a store owner is going for, they can find a counter that works for them. So, if a store owner wants a natural wood finish to compliment the rest of their store, they can get it.